MHA FPX 5010 Assessment 2 Tows Matrix Analysis and Strategic Planning MHA-FPX 5010 Strategic Health Care Planning ​​​​​​​Part 1: TOWS Matrix and Analysis

 

Strengths	Weaknesses
Skilled workforce	High employee turnover
Automation of production stages	High number of properties on rent
Favourable financial position	Cash flow problems
Social media presence	Low spending on Research and Development

Opportunities	SO strategies	WO strategies
Growth in ecommerce	Utilize social media to gain website traffic	Take advantage of low-interest rates to source funds for expansion
Increased use of social media	Increase marketing efforts	Utilize low cost to provide incentives to employees and reduce turnover
Low-interest rates	Innovate eco-friendly products and sell at low prices	Utilize low interest to purchase property and reduce rent expenditure
Emergence of eco-friendly products and government subsidies

Threats	ST strategies	WT strategies
New entrants	Use social media to distribute products and fight new entrants	Invest in intellectual property
High fuel prices	Invest in cheaper fuel innovation with skilled workforce	Invest more in Research and Development for competitive edge
Increased intra-industrial competition	Improve working conditions to reduce employee turnover	Improve working conditions to minimize intra-industrial competition
Devalued exchange rate

TOWS Matrix Analysis

Internal Strengths

From the TOWS analysis, Cigna possesses a highly skilled workforce, achieved through regular training on emerging patient needs. This workforce efficiency aids in service provision and product quality. Automation ensures uniform product quality and flexibility in production. The company’s favourable financial position enables future expansion. Social media presence on platforms like Facebook, Twitter, and Instagram enhances customer engagement (Guimaraes, 2020).

Strength and opportunity strategies

Cigna can leverage its strengths to explore new market segments and utilize its financial stability for expansion. Its strong media presence can drive online sales, and it can invest in eco-friendly products with its stable financial position (Guimaraes, 2020).